WinZO, a social gaming and entertainment platform, announced its official launch in the United States.
The U.S. debut follows WinZO’s successful foray into Brazil in 2023, placing the company at the intersection of three of the world’s four largest mobile gaming markets, India, Brazil, and the U.S., with a combined market size of $65–70 billion and more than 20 billion annual mobile game downloads.
WinZO is expanding its playbook beyond real-money gaming (RMG) with a foray into micro dramas and subscription-led services, as it looks to navigate the government’s blanket ban on RMG in India.
As part of its content push, WinZO has introduced WinZO TV, a new feature that serves up bite-sized drama shows. The format delivers one to two-minute serialised videos, with initial episodes free to watch and later ones priced at Rs 2 each.
WinZO’s global competitiveness is anchored in its robust ecosystem of 250 million users engaging with 100+ competitive games in esports and social formats across 15 languages, fortified by more than 100 proprietary technology patents, including its Live streaming technology, Real-Time Game Engine, GenAI-powered vernacular culturally relevant companion, one-click game integration, and AI-driven cybersecurity solutions.
Backed by its $50 million ZO Fund supporting early-stage technology ventures, WinZO is scaling India’s innovation to the world while serving as a conduit for the exchange of talent, culture, and IP across India, Brazil, and the U.S. While expanding globally, WinZO will continue to serve its Indian audience with multiple offerings lined up through its platform, while responsibly withdrawing limited services impacted by evolving regulations.
Saumya Singh Rathore and Paavan Nanda, Co-Founders of WinZO, said, “The launch of WinZO in the United States is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the U.S., the world’s largest and most influential gaming market, is a decisive step towards that mission. We are equally excited to introduce ZO TV, our new short video format, which further diversifies our content offerings and strengthens WinZO’s position as a global hub and one stop destination for interactive entertainment.”
