Skybags, a luggage and backpack brand, has announced its association with Chennai Super Kings (CSK) as Official Luggage Partner for the upcoming season of the Indian Premier League (IPL 2026).
As part of this partnership, Skybags will retail an exclusive co-branded luggage and backpack range modelled in CSK’s brand expressions, designed to reflect the team’s iconic identity while catering to the evolving needs of today’s on-the-move consumers.
The association will see Skybags closely integrated across CSK’s fan engagements throughout the 2026 season, while the official co-branded merchandise will continue to be available across retail outlets in India even after the completion of the cricket league.
The luggage bags will begin at a consumer price of ₹4590; while the backpacks will be available starting at a consumer price of ₹1999 for Indian consumers.
Atul Jain, Managing Director and CEO, VIP Industries, said, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the cricket league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about. CSK represents consistency, excellence, and talent nurturing values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags.”
KS Viswanathan, Managing Director, CSK, said, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. We can now offer our fans an additional way to celebrate their passion for CSK. We are sure that this partnership will add to our fan experience and create even stronger connections with our supporters.”
