Dream11 announced its pivot from gaming to a second-screen sports entertainment platform. The platform, now available globally, will focus on building richer and more immersive sports experiences to complement live sports broadcasts.
With the pivot, Dream11 aims to bring fans even closer to the action, with creator-led live match watch-alongs, a platform to react and banter, and free-to-play fantasy sports, all of which are proven to enhance and increase broadcast viewership.
Harsh Jain, Co-founder and CEO, Dream11 and Dream Sports, said, “No sports fan should ever watch a match alone. Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match. We want to give all sports fans an opportunity to be heard and seen by millions of others. And this time, we are making it from India, for the whole world.”
