Varun Alagh, a co-founder and promoter of Honasa Consumer, the personal care company, has increased his equity holding in the company through a block deal executed on December 29, 2025. Varun Alagh bought 0.6% stake in the company for ₹50 crore.
Varun Alagh acquired 18.52 lakh equity shares on December 29, 2025, representing 0.57% of the company’s total share capital. The acquisition was carried out at a price of ₹270 per equity share, taking the total transaction value to about ₹50 crore.
Post acquisition of additional equity shares, Varun Alagh’s shareholding has increased to 10,55,82,701 equity shares, constituting 32.45% of the total share capital of the Company.
The aggregate holding of Promoter and Promoter group has increased to 11,56,48,401 equity shares, constituting 35.54% of the total share capital of the Company.
The development comes soon after Honasa’s strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. The company has acquired 95% stake in BTM Ventures, the owner of Reginald Men for ₹195 crore. The remaining 5% to be acquired after 12 months based on pre-agreed valuation criteria.
With the acquisition, Reginald Men joined the portfolio of Honasa Consumer’s digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth’s, Staze, and Luminéve.
Honasa Consumer shares closed strong on December 29, 2025, around ₹276.20, up over 3% (₹8.50), after the block deal, signalling confidence amidst recent stock corrections.
