Honasa Consumer, a beauty and personal care House of Brands, has announced the acquisition of BTM Ventures, the parent company behind Reginald Men, a premium personal care brand for men.
As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of ₹195 crore, subject to closing adjustments. The remaining 5% to be acquired after 12 months based on pre-agreed valuation criteria.
Founded in August 2022 by Trisha Reddy Talasani, Reginald Men is a premium personal care brand for men that offers a curated range of men’s products across personal care, especially sunscreen and serum, which is a focus category for Honasa.
In the last twelve-month period (Nov’24- Oct’25), the brand has done ₹70+ crore top line with nearly 25% EBITDA.
The acquisition marks a strategic expansion into the rapidly growing men’s personal care category and further strengthens Honasa’s presence in the South Indian market, where Reginald Men currently derives the majority of its revenue. The brand also adds strength in categories like sunscreen and serums, which are focus categories for Honasa Consumer.
With the acquisition, Reginald Men joins the portfolio of Honasa Consumer’s digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth’s, Staze, and Luminéve.
Varun Alagh, Co-founder & CEO, Honasa Consumer, said, “We are deeply inspired by what the Reginald Men team has built in such a short span of time. Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa’s long-term vision. The men’s personal care category is evolving rapidly, and Reginald Men’s deep insight into this segment, especially its nuanced understanding of what today’s male consumers seek, makes them a strong strategic fit for us. This acquisition further strengthens our mission of shaping the future of India’s beauty and personal care landscape.”
Trisha Reddy Talasani, Founder, BTM Ventures, said, “Joining hands with Honasa Consumer and its visionary founders, Ghazal and Varun, is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership, and I am excited to collaboratively elevate our brand to new horizons.”
