Veranda HigherEd, a Veranda Learning enterprise, has announced the launch of two short courses in partnership with the University of Technology Sydney (UTS) based in Australia. The offerings include courses in Digital and Social Media Marketing and Business Analytics, designed to equip professionals with the skills needed to thrive in today’s dynamic business environment.
The Digital and Social Media Marketing course explores digital tools, channels, and opportunities shaping the marketing landscape. Students will learn to deploy these tools strategically at each stage of the customer journey, navigate changes in digital technologies, and leverage social media platforms to enrich the customer experience.
The Business Analytics course introduces students to essential techniques for tackling practical problems, enabling them to initiate and manage small-scale projects and communicate findings effectively. Participants will learn how data collection and analysis enhance customer and stakeholder insights, and practice methods to improve data-driven predictions to achieve business success.
Iain Watt, Deputy Vice-Chancellor (International) of UTS, said, “Our partnership with Veranda HigherEd marks an important milestone in our internationalisation engagement. We are proud to be collaborating with Veranda HigherEd to deliver two UTS programs that will empower learners in India to innovate and evolve global industries – where humans work together with advanced technology to improve business.”
Aditya Malik, Group COO of Veranda Learning, said, “In today’s fast-paced digital world, the need for professionals who are adept in business analytics and digital marketing is greater than ever. Our partnership with UTS underscores our commitment to delivering high-quality education that empowers individuals to excel in their careers.”
