NICMAR (National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner following a multi-agency pitch process.
NICMAR, a premier higher education institution with campuses in Pune, Hyderabad, Delhi NCR, and Mumbai.
The account will be managed out of Tonic Worldwide’s Mumbai office, marking the start of a strategic partnership to elevate NICMAR’s digital presence.
Under this partnership, Tonic Worldwide will manage social media, SEO, performance marketing, influencer marketing, and offline creative campaigns for NICMAR. The focus will be on enhancing the institute’s digital presence, building online reputation, and driving student enrolments.
Gaurav Bajpai, Director – Sales & Marketing, NICMAR, said, “As an institution pioneering education in construction, real estate, and project management, NICMAR aims to expand its reach and impact. With evolving student aspirations and industry demands, we believe Tonic Worldwide is the right partner to amplify our strengths, deepen stakeholder engagement, and reinforce our legacy of excellence.”
Sudish Balan, Co-Founder and Chief Creative Officer, Tonic Worldwide, said, “NICMAR is producing top-notch industry-ready talent for critical construction and infrastructure sectors. Our goal is to connect their academic excellence and vibrant campus culture with the student community in a meaningful way, strengthening their reputation both in India and internationally as the preferred destination for construction and project management education.”
