Haryana Steelers, defending champions of the Pro Kabaddi League (PKL), have retained all their jersey sponsors for PKL 2025 from the previous season.
Returning brands include JSW Cement, 8PM Premium Black Packaged Drinking Water, HPL Wires, HDB Financial Services and Puma.
Adding to the landmark announcement, Frido joins as the Official Knee Cap Partner – the first time in PKL history that a team has commercialised this category. My Fitness Peanut Butter joins as the Official Peanut Butter Partner, along with Dr Morepen, Unrack, and RedFM as the Official Partners. In addition, NeoSocial and Ethleisure join as Licensee Partners, creating Haryana Steelers-branded lifestyle wear.
Karan Yadav, Chief Commercial Officer, JSW Sports, said, “Sustaining and growing long-term partnerships is at the heart of our commercial strategy. The fact that every single sponsor from last season is back on board reflects their confidence in our vision both on and off the mat. Equally exciting is the addition of new brands this season – we are focused on building impactful associations and driving innovative tie-ups that add value to both brands and athletes.”
