OnePlus, the global technology brand known for smartphones, has entered into Indian eSports. The brand has partnered with three esports teams – Gods Reign, K9, and Cincinnati Kids.
The partnership extends to deep product integration, with players providing real-time feedback shaping current and future OnePlus devices. The collaboration aims to bring authentic, on-ground insights into its product development process, ensuring that each device is tested and refined in the most demanding mobile gaming environments.
As part of the partnership, K9 and Cincinnati Kids will now compete as OnePlus Gods Reign, OnePlus K9 and OnePlus Cincinnati Kids.
“At OnePlus, our community has always been at the core of everything we do. Over the years, we’ve listened closely to our gaming community and understood their need for speed, performance, and reliability. This collaboration reinforces our dedication to the gaming community and marks an exciting step in empowering the next generation of mobile esports athletes,” said Marcel Campos, Director of Product Strategy at OnePlus.
