itel, a tech brand, has partnered with quick commerce platform, Zepto to strengthen its online presence with the launch of a range of feature phones, True Wireless Stereo (TWS) earbuds, neckbands and fast charging power solutions on the platform.
As part of a limited special time deal, customers can avail of these products at a bumper discount of more than 40%. With a strategic focus on expanding its market reach, itel ensures its products are readily accessible across online and offline channels, delivering unbeatable value at unmatched prices.
Speaking about the launch, Arijeet Talapatra, CEO of itel India, said, “This partnership with Zepto perfectly aligns with itel’s vision of democratizing technology for millions of Indians. According to a recent report by Redseer, quick commerce is expected to increase by 75% in FY25, providing a golden opportunity for itel to tap into the unexplored potential of the Tier 2 cities. By combining Zepto’s ultrafast delivery network with itel’s strong presence in the mobile and gadgets market, we aim to provide seamless access to technology for our consumers.”
Commenting on the launch, Zepto’s Chief Brand Officer, Chandan Mendiratta said, “We are thrilled to partner with itel, a brand known for its innovation and democratization of technology. By launching itel mobiles and smart gadgets on Zepto, we’re enhancing the convenience of millions of Indians. Our superfast delivery model aligns perfectly with itel’s mission to make smart technology easily available to everyone. Together, we’re redefining how our customers experience technology, creating a seamless and delightful experience for them.”
