Gurugram-based insurtech startup InsuranceDekho, has launched Heph, an insurance SaaS platform to offer a comprehensive suite of digital solutions designed to streamline operations for insurance distributors.
Heph offers a range of services, including front-end customer interfaces and back-end systems.
Heph integrates four primary modules—Direct-to-Consumer (D2C), Point of Sale Persons (POSP), lending, and embedded insurance—catering to a broad spectrum of clients such as banks, Non-Banking Financial Companies (NBFCs), brokers, Original Equipment Manufacturers (OEMs), financial technology firms, and digital enterprises.
The platform provides access to more than 650 insurance products with the flexibility to co-create products with Insurers, allowing businesses to build, manage, and optimize their insurance offerings efficiently.
Adhering to the requirements of the Insurance Regulatory Development Authority of India (IRDAI), Heph offers businesses the confidence to operate securely and efficiently in a highly regulated environment, the company said.
The company further said that the platform has partnered with 49 insurers and supports various distribution channels, including assisted sales, direct-to-consumer models and embedded insurance. With extensive product API integration, Heph can serve any insurance product across any channel.
Ayush Bagmar, Business Head of Heph, said, “Heph represents a paradigm shift in insurance technology. We’re not just providing a service; we’re empowering businesses to reimagine their insurance operations. Our platform combines cutting-edge technology with deep industry expertise, enabling our clients to deliver superior insurance experiences to their customers. We’re committed to driving innovation that makes insurance more accessible, efficient, and customer-centric.”
Ankit Agrawal, Co-founder and CEO of InsuranceDekho said, “At Heph, we’ve built a platform that marries technological innovation with deep insurance expertise. Our mission is to empower businesses across the financial spectrum to offer seamless, efficient insurance solutions. With our robust API integrations, bank-grade security, and customizable modules, we’re not just keeping pace with the digital transformation of insurance – we’re leading it. With this launch, we are set to redefine how insurance products are distributed and managed in India, driving growth for our partners and improving accessibility for consumers.”
Founded in 2016 by Ankit Agrawal and Ish Babbar, InsuranceDekho offers a wide range of services including investment options and tax schemes in addition to insurance. The company now collaborates with 49 insurance firms, providing over 650 insurance plans. The launch of Heph follows recent high-profile leadership appointments, including Manish Mahajan as Chief Business Officer for consumer business.
