KRAFTON India announced its latest collaboration for BATTLEGROUNDS MOBILE INDIA (BGMI) with Grammy-winning electronic music legend, Alan Walker.
As part of the ‘Be A Hero’ Campaign, BGMI players will be welcomed in the game’s lobby by the Norwegian DJ and music producer’s iconic track ‘Hero’ kickstarting from the 3.4 update which goes live today, creating a first-of-its-kind immersive gaming experience.
Furthermore, as part of this thrilling first-time collaboration, players will be treated to in-game events, and exclusive content.
Seddharth Merrotra, Head of Business Development at KRAFTON India said, “We’re excited to work with Alan Walker to bring not just incredible music, but also a message of empowerment and self-belief to our players. BGMI has always stood for finding your tribe and standing up for yourself in tough situations, and through this collaboration, we want to inspire players to keep fighting and keep believing in their abilities.”
Ahead of his tour in India, Alan Walker said, “I’m thrilled to collaborate with BGMI, India’s most loved mobile game and bring my music to such a passionate community. Music and gaming have always been a big part of my life, and I hope my tracks can inspire players to overcome challenges and chase their dreams. This collaboration is a dream come true, and I can’t wait to see how fans connect with it.”
