Spin It Up, an interactive music commerce platform, has raised ₹50 lakh in a pre-seed funding round from Zee TV Ideabaaz Titans; Jimmy Mistry (Della Adventure Resorts), Anupam Bansal (Liberty Shoes) and Archana Jehagirdar (Rukam Capital), at a valuation of ₹10 crore.
The funds raised will be used to enhance its tech stack and strengthen its team across tech, product and growth to ensure scalability. SpinItUp will also introduce new product features, including advanced analytics for DJs and venue partners, commission tracking dashboards, and an expanded marketplace.
It will also focus on marketing and creator acquisition to onboard DJs across every major nightlife city as part of its pan-India footprint.
SpinItUp will also prioritise network expansion, venue partnerships and DJ empowerment.
Founded in 2023 by Sanjay Meriya, Sudeep Bansal and Prathmesh Munoth, Spin It Up is a music platform designed to enhance live event experiences by bridging the gap between DJs and their audiences. SpinItUp addresses this gap with a tech-first music commerce platform. It is also working to create an ecosystem where DJs can earn commissions, enabling standardization while supporting the broader creator economy.
For venues, SpinItUp represents a zero-investment opportunity to enhance customer experience and differentiate their offerings. Early partner venues have reported increased social media engagement and customer satisfaction scores, with patrons viewing the interactive request feature as a premium service worth returning for.
For DJs, singers and live instrument players, Spin It Up offers an intuitive dashboard to manage requests, build dynamic playlists, and keep audiences engaged. Also, with SpinItUp’s mobile platform, DJs can accept or reject requests in real-time, earning commissions on top of their standard gig fees.
For venues, this creates a powerful customer experience enhancement that increases engagement, extends dwell time, and drives additional revenue, all without operational overhead.
Until now, the brand has on-boarded 450 DJs and performing artists across 3 cities in the country, along with 10 partner venues. SpinItUp is currently registering monthly payouts of ₹5,000-7,000 per artist, with a revenue growth of 120% YoY.
With the pre-seed funding, SpinItUp aims for pan-India expansion, onboarding 5,000 DJs and performing artists in the next 12 months, introducing new product features in analytics, commission tracking and marketplace, while also partnering with clubs/bars across the country.
Furthermore, SpinItUp would also look to develop analytics tools for club and bar partners to track customer engagement metrics, revenue uplift, and experience enhancement from interactive song requests. The platform would also create comprehensive tools to help DJs earn more, track their income transparently, and level up their careers beyond traditional gig fees.
DJ Sanjay Meriya (The Spindoctor), Co-Founder of SpinItUp, said, “I come from a humble background, and my journey as a DJ has been full of struggle, hustle, and sleepless nights. I built everything from scratch, so I know how tough it is for DJs to earn and grow. SpinItUp was born from that struggle — to give every DJ the opportunity I never had. This investment is not just funding; it’s proof that our industry deserves better, and we’re here to make that change.”
Sudeep Bansal, Co-Founder of SpinItUp, said, “Moving from the US with just an idea, I was nervous but confident about our concept from the get-go go and getting validation on national television has just boosted our confidence to the next level. The party is just getting started.”
