Zoo Media, an Indian agency network, and KraftJar, an experiential marketing agency are collaborating to offer seamless, end-to-end experiential marketing solutions, blending offline (on-ground) and digital strengths for driving business growth & end-user experience. Here’s a look at their joint vision and its impact on the Indian market.
This strategic alliance between Zoo Media and KraftJar is set to offer a comprehensive, unified solution that bridges the gap between offline and online marketing.
One of the primary motivations behind this partnership is the need for a consistent and cohesive marketing strategy that spans both offline and online platforms. This partnership offers a streamlined end-to-end solution, ensuring that brand messaging remains consistent and impactful across all channels.
KraftJar’s core expertise of conceptualizing & curating long-term experiential intellectual properties for brands will now be accessible to Zoo Media’s extensive client base across the Indian subcontinent.
“Offline and digital marketing have often operated in silos, and our partnership with KraftJar is set to change that. By integrating consumer touchpoints both offline and online, we are in a unique position to weave consumer stories that transition and integrate the digital world,” emphasized Suveer Bajaj, Co-Founder of Zoo Media Network.
“We are really excited about our partnership with Zoo Media. We strongly believe that there is immense opportunity in India when it comes to Intellectual Properties (IPs) in Experiential Marketing and brands are yet to tap into the full potential of this space. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialized tools in digital marketing with KraftJar’s IP approach & experience, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level while creating a loyal tribe of followers through experiential marketing initiatives,” stated Sandeep Pandit, Co-Founder, KraftJar.
Parth Desai, Co-Founder, KraftJar expanded on that, “Our philosophy has always been to work alongside brands as partners to impact brand visibility and genuine engagement with their target audiences. This partnership gives us the ability to leverage Zoo Media Network’s extensive client base and set up the platform to create new experiences for the end consumers.”
Talking about the partnership, Suveer said, “Zoo’s growth strategy has involved diversification from a services company to building products and IPs, and this partnership is aligned with our goals. By helping our brand partners establish Intellectual Property for themselves, we ensure that we are intrinsically building value for them (and for ourselves). Sandeep and Parth demonstrate the key traits of entrepreneurship that align well with our culture and values at Zoo.”
