Zaggle, a spend management and fintech company, announced the appointment of Indian cricketer Ayush Mhatre as its Brand Ambassador through a landmark five-year agreement.
Ayush is one of the most exciting young cricket talents representing India at the U19 level, Mumbai in domestic cricket and the Chennai Super Kings in the Indian Premier League (IPL).
This collaboration is set to feature across integrated brand campaigns, digital assets and outreach initiatives aimed at amplifying awareness of Zaggle’s innovative solutions in Spend Management, Corporate Cards and Payment Solutions space.
Dr Raj P. Narayanam, Founder and Executive Chairman of Zaggle, said, “We are thrilled to welcome Ayush Mhatre to the Zaggle family. Ayush’s values and persona align with our commitment to innovation, consistency and customer empowerment and a spirit to challenge the status quo. Together, we look forward to inspiring businesses to adopt smarter financial solutions that enable long-term success.”
Ayush Mhatre said, “I’m truly excited to begin this new chapter with Zaggle. It means a lot to have such a forward-thinking brand believing in me at this stage in my career. I feel Zaggle’s innovative and future-focused approach aligns perfectly with the way I see my own journey as a cricketer. I’m excited to build a meaningful relationship with Zaggle as we grow together on this journey.”
Zaggle’s strategy of partnering with emerging sporting talents has proven successful. In November 2017, Zaggle signed Jasprit Bumrah, then an emerging fast bowler. In February 2018, Hardik Pandya joined the Zaggle family.
