WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic rebranding. WPP Media has replaced GroupM as the name of WPP’s global media entity.
WPP Media manages an impressive over $60 billion in annual media investment, partnering with more than 75% of the world’s leading advertisers across over 80 markets. While the GroupM name retires, established agency brands like Mindshare, Wavemaker, and EssenceMediacom will continue to operate as distinct entities within WPP Media, providing dedicated client teams while benefiting from shared capabilities, technology, and support functions.
WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system – creating an advanced platform for scaled and integrated creative, production, data, commerce and personalised media delivery services. WPP Open is backed by a substantial £300 million annual investment and strategic partnerships with leading AI companies.
WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.
Brian Lesser, CEO of WPP Media, said, “Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.”
Mark Read, CEO of WPP, said, “We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions. Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients.”
