UP Warriorz has roped in RR Signature, the FMEG brand of RR Kabel as the Principal Sponsor for the upcoming season of the Women’s Premier League (WPL 2025).
As the team’s principal sponsor, RR Signature’s logo will feature prominently on the front of the team’s jersey.
Vivek Abrol, CEO – Consumer Business (FMEG), RR Kabel, said, “RR Signature’s brand proposition is “Aap Ke Kaam Ki Baat” – a promise to create & deliver relevant consumer-centric product innovations. This association is another step forward to be closer to our consumers – the millions of supporters of UP Warriorz. As the first progressive brand in our industry to be a Principal Sponsor of a major cricket team, we want to showcase our ideology to do what no other brand has done and to reach the ultimate top spot, an ambition which we share with our partner UP Warriorz.”
Jinisha Sharma, Director – Capri Sports said, “We’re excited to welcome RR Signature as a partner who recognizes the momentum in women’s sports. Our visions align in reaching new audiences and building a stronger presence in this space. With their support, we’re looking forward to taking both the UP Warriorz brand and this partnership to the next level.”
RR Signature, FMEG brand of RR Kabel, has product offerings in fans, lights and appliances (air coolers, room heaters, water heaters & irons) categories straddling across premium, mid and mass ranges catering to consumers with diverse needs.
