Wondrlab, a platform-first martech network, has appointed Hemant Shringy as Chief Creative Officer (CCO) and Managing Partner.
Shringy brings over two decades of award-winning leadership experience at agencies such as FCB, BBDO, Ogilvy, and DDB. He is known for crafting iconic, culturally resonant campaigns for global brands like Ariel, Whisper, WhatsApp, Visa, eBay, Vodafone, and Indian powerhouses such as Amul, Tata Motors, Reliance, and Star Sports.
At Wondrlab, Hemant will steer the network’s next chapter placing creativity at the centre of brand transformation and full-funnel effectiveness. His role will involve driving brand building, content, commerce, CRM, data-led storytelling, influencer strategies, automation, and AI integration, ensuring every solution is not just smart and scalable, but truly impactful.
Over the last four years, Wondrlab has grown into a 550+ strong team spanning creative, commerce media, and technology. Through strategic acquisitions and homegrown tech platforms, Wondrlab has built the capability to solve real brand challenges across the entire consumer journey. With Hemant’s arrival, the company now doubles down on its core belief: that creativity when deeply integrated with platforms, data, and technology, can drive disproportionate value for brands.
Amit Akali, Co-founder Wondrlab, said, “I was looking at the right balance of a creative leader with hunger to achieve new creative benchmarks and drive culture. We’ve strengthened the organization by bringing Hemant on board. I’ve worked with him before; he blends craft with creative audacity, effectiveness with empathy. It’s the right time for Wondrlab to evolve, and Hemant is the right person to lead that evolution. I’m proud of what we’ve built and look forward to supporting him, our teams, and clients in this exciting next chapter.”
Rakesh Hinduja, Co-founder, Wondrlab, said, “We’re thrilled to have Hemant join us. His work speaks for itself: bold, effective, and rooted in culture. But what excites me most is how he aligns with our mission: to redefine marketing by fusing creativity with platform-first thinking and technology. Hemant’s leadership will supercharge our ability to deliver effective, transformative solutions for our clients.”
Rakesh added, “Amit will continue as Co-founder and Chief Mentor, continuing to support the creative vision, mentor teams, and guide strategic initiatives. Amit will prioritize and focus on his health while remaining closely involved with the organization, guiding clients and teams. We’re grateful for Amit’s continued involvement and look forward to his mentorship. His expertise and experience will remain invaluable to our clients and team members. As we at Wondrlab continue his call out “Itna tho karna padega!”
Hemant Shringy said, “I’m incredibly excited to be part of Wondrlab at such a pivotal moment. What Saurabh, Rakesh, Amit, and the team have built is visionary an agency network born in India, built for the world, combining tech, data, and creativity. I believe creativity should move beyond communication; it should shape every part of the marketing funnel. At Wondrlab, we’re placing creativity right at the core, and I can’t wait to help brands win in ways that are both joyous and transformative.”
