WizCommerce, the AI-native sales and ecommerce platform for wholesale distributors, has raised $8 million in its Series A funding round led by Peak XV Partners (formerly Sequoia India), with participation from Blume Ventures, Z47, and Alpha Wave.
The funds raised will be used to expand across the U.S. and accelerate development of its AI-powered platform for sales, commerce, and B2B payments.
Founded in 2020 by Divyaanshu Makkar and Vikas Garg, WizCommerce is an all-in-one AI-powered platform that empowers B2B wholesalers, distributors, and manufacturers digitize their end-to-end sales.
The platform brings together sales reps, marketers, and buyers on one system, combining AI-powered quoting, intelligent storefronts, ERP integrations, lifestyle image generation, and embedded payments.
WizCommerce operates on a SaaS-based subscription and transaction-driven model. Distributors pay for access to its AI-powered tools covering quoting, storefronts, ERP integrations, catalog management, and payments, while the company also earns revenue from transaction facilitation and value-added services.
Already, $100 million+ in GMV flows through the WizCommerce network annually, with 700+ reps and 300K+ buyers using the platform across categories like home décor, lighting, and general merchandise.
Divyaanshu Makkar, CEO and co-founder of WizCommerce, said, “We’re building the stack wholesale should have had all along. A few years from now, no one will be calling to check stock or emailing product photos. AI will handle the grunt work – what to sell, how to sell it, and all the admin work in between. Reps will close faster, ops teams will run lighter, and buyers will get a curated experience that feels effortless. That’s the future and it’s closer than people think. With this fundraise we plan to double down on AI and launch an AI workforce for distributors to automate both back office and front office operations.”
Rishen Kapoor, VP at Peak XV, said, “What stands out is how consistently WizCommerce earns praise from both reps and buyers. Reps tell us it’s the tool they open first, and buyers appreciate the simpler ordering process. It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack.”
He adds, “Wholesale is still largely run on legacy systems. WizCommerce is addressing that gap with an AI‑first product built for the industry’s day‑to‑day needs. Their early traction shows they’re well‑placed to lead the shift.”
Sajith Pai, Partner at Blume Ventures, said, “Div, Vikas, and the team at WizCommerce have built a product stack that U.S. wholesalers and distributors absolutely love, reflected in their rapid revenue growth. Thanks to a culture built around intense customer listening, a ship fast attitude leveraging AI tooling, they are able to rapidly launch and succeed with new products such as WizAI and WizStudio addressing key customer needs. The new round will help in continued acceleration on product development, and GTM efforts including expansion into adjacent verticals.”
