Wit & Chai Group, a creative media agency, has raised an undisclosed amount in its seed funding round at a valuation of ₹40 crore.
The round saw participation from marquee investors, including Rohan Vijay Mantri (Promoter of Mantri Landmarks), Sanjay Katkar (MD, Quickheal Technologies), Monish Darda (CTO & Co-Founder), Icertis and Satyen Patel (MD at Sahyadri Industries).
The fresh funds raised will be used for geographic expansion, service diversification, acquisitions and IP creation.
Founded in 2020 by Nahush Gulawani and Mohit Ghate, Wit And Chai Group is a creative marketing agency specializing in branding, digital marketing, ATL, BTL, and influencer campaigns.
The company is strengthening its team in Mumbai, scaling operations at its London office, and laying the groundwork to establish a strong footprint in the UAE.
Wit & Chai will foray into service-based client verticals, expanding its offerings to include tailored solutions for B2B SaaS companies, large enterprises. The objective is to go beyond traditional campaigns and create integrated brand experiences that empower businesses to scale narratives across digital and physical platforms.
The group is evaluating acquisitions that will accelerate its global expansion and strengthen its presence in new service categories. At the same time, it is investing heavily in building proprietary intellectual properties such as Microdrama content formats and AI-driven creative tools, which are designed to redefine how brands connect with audiences in a digital-first world.
Wit & Chai aims to grow its team by 25–30% across direct and indirect roles, ensuring deeper capacity to serve global clients with local agility.
Nahush Gulawani, Co-founder of Wit & Chai, said, “This investment is not just capital – it’s fuel for our vision. Our focus now is threefold: expanding into global markets, unlocking new service verticals for B2B and enterprise clients, and creating future-ready IPs that marry AI with storytelling. Wit & Chai is set to become a true global creative powerhouse.”
Satyen Patel, MD at Sahyadri Industries, said, “Wit & Chai’s ability to blend creativity, technology, and strategy is refreshing. Their commitment to building AI-driven IPs while scaling globally makes them an exciting player to watch in the evolving creative economy.”
