WebTalk, a Poland-based digital marketing agency and part of Wondrlab has appointed Martin Winther as Chief Creative Officer.
In his new role, Winther will lead WebTalk’s 20-plus-member creative team, advancing the agency’s mission to deliver innovative and effective digital campaigns for clients across sectors. Winther will drive creative strategy and oversee campaign development, supporting WebTalk’s growth and strengthening its position in the market.
His appointment follows the legacy of another industry icon, Jarek Ziębiński, who became Chairman of the Supervisory Board at WebTalk late last year. Martin succeeds Przemek Puchalski, who served as WebTalk’s Creative & Strategy Director and has been a part of the agency for 10 years.
Martin Winther has over 25 years of experience in crafting and leading communication campaigns in Poland and internationally. Originally from Norway, he moved to Warsaw after completing his degree at the Academy of Fine Arts, drawn by the rapid growth of Poland’s advertising market in the early 2000s.
His creative acumen has been honed at leading agencies, including Leo Burnett, Change Integrated, Saatchi & Saatchi, and 180heartbeats + JvM. Over his career, Martin has garnered more than 200 awards, including 27 Cannes Lions. His contributions to Polish advertising were further recognized in 2023 when he was inducted into the KTR Hall of Fame.
In 2019, Martin relocated to Zurich, where he took on the role of Creative Director at Jung von Matt Limmat and later TBWA Switzerland. There, he led global and regional campaigns for renowned brands such as V-Zug, Geberit, and Porsche.
“What drew me to WebTalk was the passion and energy I felt within the team, as well as the vision for growth that I deeply believe in. I’m confident that together we’ll create many inspiring and effective campaigns for both our existing and future clients. If we can achieve even a fraction of our ambitious goals, we’ll undoubtedly take the agency to the next level. My personal ambition is to consistently exceed our clients’ expectations,” said Martin Winther.
“Joining the fast-growing Wondrlab Group’s international network has set ambitious goals for us. At WebTalk, we believe in both business and creative growth, which makes investing in our creative department a natural step. Martin’s talent is a tremendous addition to our team. Together with the generative AI expertise we are developing, it will enable us to elevate the art of impactful and innovative advertising. His ability to merge bold ideas with flawless execution is precisely what WebTalk needs and directly addresses our clients’ expectations,” said Michał Dunin, Founder & CEO of WebTalk.
Jarek Ziębiński, Chairman of Wondrlab Europe said, “I’m thrilled that our paths have crossed again after so many years. I still remember how we worked together to win the first Cannes Lions for Polish advertising. Now, Martin returns to Poland to join our team. Welcome aboard WebTalk and Wondrlab. I wish Martin a wealth of brilliant ideas and endless success.”
