Volkswagen India announced a strategic collaboration with Indian cricketer Jasprit Bumrah for Golf GTI.
The collaboration with Jasprit Bumrah reinforces the brand’s focus on ‘Progressive Performance’, a positioning that celebrates engineering excellence and intuitive engagement.
With the collaboration, Volkswagen aims to improve likeability, amplify the desirability of Volkswagen in India, not just as an iconic carmaker, but as a brand that respects character and champions credibility.
Nitin Kohli, Brand Director, Volkswagen India, said, “This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience. We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers.”
Jasprit Bumrah, said, “I’ve always believed that true performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It’s a brand I long admired for its precision and presence, and I’m proud to be associated with something that stands for performance par excellence.”
