The World Bowling League (WBL) announced Virat Kohli as a strategic investor in the league.
Virat Kohli said, “I started bowling when I was 11 years old, spinning the ball by 12. It is evident how popular the sport is while being underappreciated as a business proposition. Adi K Mishra’s vision to redefine bowling is unique, and after our success with Team Blue Rising in the E1 series, I’m thrilled to join the WBL as an investor and partner.”
Adi K. Mishra, Founder and CEO of League Sports Co., said, “Elite-level bowling is a world of intricate challenges—from lanes with unique topographies and thousands of 3D-printed oil patterns to balls that react differently with every roll. When I discovered Virat is also a bowler, it was exciting to align on this new-age vision for the sport. Virat’s relentless drive for sports mirrors our own. Every week, we uncover more about bowling’s global depth and fascinating history – it’s a sleeping giant we’re ready to awaken.”
Founded by Adi K Mishra, the World Bowling League aims to turn bowling into a mainstream, high-energy sport with franchises and professional athletes at the forefront.
The World Bowling League recently announced MLB superstar and 3 time World Series Champion Mookie Betts’ Team OMG as the first Franchise in the league.
With Team OMG, owned by LA Dodgers superstar Mookie Betts, already setting the tone, the WBL will soon announce more franchises.
