TVS Eurogrip Tyres has signed MS Dhoni as its brand ambassador. MSD will endorse Brand Eurogrip and the entire range of products in the portfolio.
Sharing his thoughts, M S Dhoni, said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”
P Madhavan, EVP, Marketing & Sales, TVS Srichakra Ltd, said, “We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance. MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments.”
