Tuco Kids, a personal care brand for children, has raised $4 million in a Series A funding round led by RTP Global. The round also saw participation from existing investors Fireside Ventures, Whiteboard Capital and MG investments.
The funds raised will be used to deepen Tuco’s brand presence, product innovation, and expand its presence across both online and offline channels.
Tuco had previously raised $2 million in seed funding from investors including Fireside Ventures, Whiteboard Capital, MG Investments and prominent angel investors.
Founded in 2023 by Aishvarya Murali, Tuco Kids develops safe, age-appropriate, and effective personal care products for children between 3 and 13 years. Its portfolio spans hair care, bodywash, soaps, face creams, sunscreens, mosquito repellents, kids makeup, deodorants, kajals, and curated gift packs.
All formulations are developed in-house and packaged in 100% landfill and ocean-reclaimed plastic.
Its products are available through Tuco’s own D2C platform and leading marketplaces such as Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto and Instamart.
The company recently appointed Chanakya Gupta, a former executive at Curefit and Flipkart, as Co-founder to spearhead growth and scale business operations.
Over the last year, Tuco Kids has grown 10x, earning the trust of over 2 lakh parents across India.
Aishvarya Murali and Chanakya Gupta, Co-founders at Tuco Kids, said, “Kids deserve the truth about what goes on their skin. That’s what Tuco has always stood for, complete transparency and products made specifically for their unique needs. With RTP Global joining us as partners, we’re ready to take this belief to more families across India, scaling our mission to provide safe, natural, and age-appropriate personal care that kids can trust and parents can feel good about.”
Pavitra Gupta, Director, RTP Global, said, “Tuco is unlocking a high-potential, underserved category with purpose. They are creating this market through sharp product innovation and deep consumer insight, evident in the trust they are building with both mothers and kids. With brand-first thinking and deep operator experience, Aishvarya and Chanakya are uniquely positioned to scale and shape this category for the long term.”
Adarsh Menon, Partner, Fireside Ventures, said, “Tuco Kids is one of the first successes from our Early Venture investment program and has demonstrated strong traction over the past year. We are very happy with how the team has built a clear proposition in this underserved space. We’re excited to continue partnering with them as they scale and shape this category.”
