True Diamond, a lab-grown diamond startup has raised $1 million in its seed funding round led by Titan Capital. The round also saw participation from Huddle Ventures, Zeropearl Ventures, and notable angel investors, including Mamaearth founder Ghazal Alagh, Ashutosh Valani, Priyank Shah, and others.
The funds raised will be used to scale its operations, establish exclusive boutique outlets in Mumbai and Delhi NCR, and implement impactful branding and marketing initiatives.
Parin Shah, Co-Founder, True Diamond said, “Darayus Mehta, my Co-Founder and I are humbled to have earned the trust of such distinguished investors at this early stage of our brand. This funding will enable us to expand our team, establish boutique locations, and execute strategic marketing initiatives to strengthen our brand presence. With the expertise and guidance of our investors, we intend to build True Diamond to become one of the renowned brands in the Jewellery industry in the near future.”
Titan Capital spokesperson shared, “Lab-grown diamonds are opening up unprecedented opportunities in the jewelry market, especially in India, where consumer demand is surging year-on-year. True Diamond is well-positioned to lead this shift, offering ethically sourced, affordable luxury to a new generation of customers. We are excited to support True Diamond as they drive this transformation, making high-quality diamond jewelry more accessible and empowering for all.”
“True Diamond has focussed on three key pillars, garnering incredible customer love by displaying exceptional product quality, superior design, and meticulous customer service. All these early indications displayed Parin, Darayus, and the team’s superior execution capability, which we are proud to support in this growth journey. At Huddle Ventures, consumer brands focusing on the mentioned three key pillars fall in a different league than others, and we are delighted to back these brands,” said Sanil Sachar, Founding Partner, Huddle Ventures.
Founded in January 2024 by Parin Shah and Darayus Mehta, True Diamond specializes in lab-grown diamond jewellery, offering pieces that replicate the chemical, physical, and optical properties of natural diamonds.
The company offers a vast catalogue of over 5,000 designs, including rings, earrings, pendants, necklaces, and men’s collections. With a strong customer base and a repeat purchase rate of 1.7 times, the company aims to redefine the luxury jewellery market in India.
