trivago, a global hotel search platform, announced football coach Jürgen Klopp as its new brand ambassador. As a brand ambassador, Klopp will become the face of trivago’s global marketing campaign.
The campaign will kick off with a master spot recorded in English, which can then be localized into different languages using advanced AI technology.
The marketing campaign around Jürgen Klopp will be rolled out in phases, beginning in key markets such as the US and Canada towards the end of the year and expanding to further countries over time.
“We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for. Incorporating Jürgen into our campaign marks a significant step forward in our commitment to driving long-term brand growth. This partnership will ensure that we continue to be at the top of travelers’ minds when they are searching for a hotel,” said Johannes Thomas, CEO of trivago.
Jürgen Klopp said, “I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago’s dedication to making hotel search easy and efficient greatly resonates with me. I look forward to representing a brand that values authenticity and smart decision-making.”
