Tractor Junction, a rural auto-fintech platform, has raised $22.6 million (₹200 crore) in a Series A funding round led by Astanor, a Europe-based impact fund making its first investment in India. The round also saw participation from existing investors Info Edge and Omnivore.
The round includes $17 million in equity and $5.6 million in debt.
The fresh funds raised will be used to enhance its digital capabilities, deepen its on-ground presence, and strengthen its fintech capabilities.
Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction has built a full-stack ecosystem for India’s rural mobility sector, combining technology, physical infrastructure, and financial innovation to make farm mechanisation more accessible and affordable.
In January 2024, Tractor Junction launched FINJ, its fintech vertical. Since then, FINJ has disbursed over ₹1,500 crore in loans through partnerships with 25 lending institutions. By leveraging technology and data-led underwriting, FINJ enables farmers to access credit at up to 30% lower interest rates than the unorganised sector.
Today, Tractor Junction operates COCO stores across 75 cities in 6 states, empowering farmers to buy, sell, finance, and insure used tractors and commercial vehicles with trust and transparency.
Over the last three years, the company has achieved 13x revenue growth. Tractor Junction is the largest digital platform in the rural vehicle ecosystem with over 6 crore yearly visitors and 50+ OEM partnerships across tractors, commercial vehicles, three-wheelers, and two-wheelers.
Tractor Junction is also backed by early investors such as Rockstart, AgFunder, and Indigram Labs.
Rajat Gupta, CEO & Founder of Tractor Junction, said, “For far too long, farmers have been locked out of formal finance and quality vehicle ownership. Through Tractor Junction and FINJ, we’re changing that narrative by combining data, technology, and on-ground presence. This has allowed us to bring more than 30,000 farmers into the foray of mechanization over the last 2 years. The latest investment allows us to accelerate financial inclusion and bring down the true cost of rural credit. Also, it is a huge responsibility as Astanor has chosen us to mark their entry into India, and we are humbled by the trust that they have shown in us and at the same time, continued support of our existing investors means a lot to us.”
Hendrik van Asbroeck, Partner at Astanor, said, “India’s rural economy is central to the future of sustainable food systems. Tractor Junction has built a trusted and affordable platform for rural mechanisation by combining technology, on-the-ground reach, and fintech innovation. We’re excited to support these mission-driven founders to scale impact in rural communities.”
Kitty Agarwal, Partner at Info Edge Ventures, said, “Rajat, Animesh and Shivani are very purpose-driven, customer-centric founders who have built a solid business with strong fundamentals. This is especially important when you are serving the rural consumer with commerce and financial products that enable their livelihood. We’ve been fortunate to be partners in a business that drives profit with impact.”
Abhilash Sethi, Investment Director at Omnivore, an early backer of the company, said, “We have seen Tractor Junction evolve from a tractor discovery platform into a comprehensive rural automotive platform. The founders’ exceptional vision and execution have delivered real value and impact to farmers and rural entrepreneurs. We are delighted to welcome Astanor and their global perspective as Tractor Junction enters its next chapter of growth.”
