Toaster, a creative agency, has won the social media mandate for Godfather Beer to lead the beer brand’s social presence across platforms.
The collaboration aims to blend Godfather’s iconic identity with cutting-edge creative approaches, ensuring the brand resonates powerfully with today’s digital-first audience.
Bhawika Chhabra and Ira G, Managing Director and Chief Creative Officer at Toaster INSEA, said, “We’re in an era where creativity, technology, and culture intersect faster than ever. Godfather is a legacy brand with immense cultural weight — and this is the perfect time to reimagine what that legacy looks like in the now. With our AI studio and content innovation at the core, we’re excited to build a social presence that’s as strong, unapologetic, and timeless as the beer itself.”
Monalisa Mandal, Senior VP and Marketing Head, Devans Modern Breweries, said, “Godfather Beer stands at the crossroads of tradition and transformation. As India’s strongest and most storied beer, our legacy has always been about boldness – in flavour, vision, and the way we connect with our audience. Partnering with Toaster INSEA is an exciting leap into this new era, where creativity and innovation can amplify what Godfather represents. Their commitment to digital innovation and culture-forward storytelling makes them the ideal collaborators to brew fresh energy into our brand’s narrative. Together, we’re not just championing Godfather’s legendary status – we’re reimagining its presence for a new generation of beer lovers, across every screen and platform.”
