Times Network, an Indian broadcast network, announced the launch of ET NOW (Channel No. 2651) and Times Now Navbharat (Channel No. 2696) on Rogers Xfinity TV in Canada. The expansion comes through a strategic distribution partnership with multicultural broadcaster Ethnic Channels Group (ECG).
Rogers newly expanded international TV channel offering is available with Rogers Xfinity TV packages in Free Preview through June 17 for customers to explore the world from the comfort of their home.
Jagdish Mulchandani, Executive President & COO, Times Network said, “Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand.”
Slava Levin, Co-Founder and CEO of ECG said, “It’s an attention economy in today’s fast-changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with the Times Network for ETNOW (Business News) and Times Navbharat (Hindi News) enriching the media landscape in Canada. As Canada’s largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide.”
