The Travel Yogi, an adventure travel company announced its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Darby Communications will serve as The Travel Yogi’s communications agency of record, amplifying brand awareness through targeted media relations and organic and paid Pinterest management.
As The Travel Yogi’s PR partner, Darby Communications will utilize its extensive media network and deep expertise to elevate brand awareness and spotlight the company’s yoga adventure travel packages through strategic media relations and partnerships.
To captivate travel enthusiasts on social media, the Darby Communications team will craft and launch strategic paid and organic Pinterest campaigns for The Travel Yogi. These campaigns will spotlight the company’s extensive expertise in adventure and small-group travel, creating an engaging showcase of its distinctive offerings.
“Teaming up with Darby Communications to spotlight our wellness adventures is an important step in our growth. Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry,” said Jennifer Hoddevik, founder and CEO of The Travel Yogi.
“As avid adventure travelers, we admire the approach The Travel Yogi takes to truly immerse guests in the culture and the adventures of the area they are visiting. We know the media will be eager to learn more about this amazing woman-owned and operated company. Additionally, our digital marketing team can’t wait to build out aesthetically pleasing Pinterest boards to draw in travel-hungry Pinners!” states Angie Robinson, President of Darby Communications.
