Value 360 Communications, an integrated communication and brand-building firm, has been appointed as the public relations and brand communications partner for Womancart, an online retailer offering multi-category beauty products.
The agreement, signed on November 24, 2025, includes a comprehensive communications mandate covering strategic advisory, media relations, content-driven storytelling, and reputation management.
Under the mandate, Value 360 will provide strategic counsel, media relations, content-led storytelling, and reputation management for Womancart. The agency will work towards building a clear, consistent, and future-focused communication framework, aligned with Womancart’s expansion plans. This includes crafting sharper brand narratives, developing press releases and media kits, and driving pan-India media outreach across key markets such as Delhi, Mumbai, and Bengaluru.
Under the mandate, Value 360 will provide strategic counsel, media relations, content development and reputation management. The scope includes the development of press materials and media kits, media outreach across key markets including Delhi, Mumbai and Bengaluru, as well as ongoing media monitoring and structured strategic reviews.
The agency will also manage ongoing media tracking, periodic strategic evaluations, and identify relevant awards, industry platforms, and selective paid opportunities to strengthen brand credibility.
The engagement also covers the identification of awards, events and paid opportunities relevant to the brand, alongside influencer-led storytelling through Value 360 Group’s ClanConnect platform.
As part of the engagement, Value 360 will conduct monthly and quarterly strategic reviews alongside ongoing media monitoring to enable data-led communication decisions. The mandate also includes media briefings and exclusive leadership interactions, positioning Womancart’s senior management as credible voices on industry-relevant themes and issues important to its target audiences.
Kunal Kishore, Managing Director and Chairman, V360 Group, said, “Womancart is at a defining moment in its journey, and we are privileged to support its ambition. Strong brands grow when their purpose, product and communication move in the same direction. Our goal is to build a narrative that reflects Womancart’s long-term vision and positions its leadership as architects of meaningful change in the category. We will focus on creating clarity, consistency and strategic influence in every market where the brand seeks to lead.”
Madhu Sudan Pahwa, Managing Director, Womancart, said, “Womancart is entering a phase where disciplined growth and sustained trust will shape our future. Strategic communication becomes critical in such a phase because it strengthens how stakeholders understand our ambitions. Value 360 brings the strategic depth and industry perspective we need to elevate our voice, sharpen our positioning and create long-term brand equity. We look forward to building a communication framework that supports our expansion and reflects the values we stand for.”
