The Hello Group announced the signing of Canadian-Indian singer-songwriter Jonita Gandhi to an exclusive worldwide management and bookings deal (excluding India).
A global star whose artistry transcends cultures, Jonita Gandhi blends Pop, R&B, and Dancehall with a voice beloved by millions across continents. Over the last decade, she has established herself as one of the most versatile and recognizable South Asian artists of her generation, bridging mainstream Bollywood, regional cinema, and the independent global music scene.
Jonita’s catalogue speaks to her scale and versatility. She has delivered playback hits such as Soni Soni (Ishq Vishk Rebound), Yedi (Nilavuku En Mel Ennadi Kobam), What Jhumka? (Rocky Aur Rani), and Deva Deva (Brahmāstra), while also carving her lane as a crossover artist with projects like her acclaimed EP Love Like That and her latest solo single Beparwai. With over 16 million monthly listeners on Spotify, billions of streams across platforms, and performances on iconic stages including Lollapalooza and the JUNO Awards (where Love Like That earned a 2025 nomination for South Asian Music Recording of the Year), Jonita’s rise is both historic and ongoing.
Now, through her partnership with The Hello Group, an entity built to champion South Asian artists with global potential and powered by THG’s worldwide infrastructure, Jonita is set to unlock the next chapter of her career. With new international releases, global touring, and groundbreaking cross-cultural collaborations in motion, she stands on the cusp of cementing her place not only as a household name across South Asia but as a pioneering force for South Asian representation in global pop music.
Jonita Gandhi said, “I’m excited to take my career to new heights with The Hello Group handling my international management. I’ve known Taylor Jones for a couple of years, and I really value his passion and focus on authenticity and excellence!”
Taylor Jones, CEO of THG, said, “This moment has been carefully built on time, trust, and a shared vision. Jonita is an extraordinary artist, and I’m immensely proud of how she continues to evolve. My team and I are fully committed to fueling her global ambitions, and we can’t wait for the world to experience her next chapter.”
