The Artment, a contemporary home décor and lifestyle brand, has raised ₹10 crore in its pre-Series A funding round led by Inflection Point Ventures. IPV made its investment in this round through IPV International as well, utilizing the GIFT City route.
The round also saw participation from Siyaram Family Office, ESV, Capitar Ventures and others.
The fresh funds raised will be used for category expansion, investment in ‘Art Lab’ – a tech-platform to crunch data, launch products and channel expansion.
Founded in 2019 by Aditya Agarwal and Aanchal Agarwal, The Artment is a contemporary home décor and lifestyle brand. Products are categorized based on artistic movements like impressionism, surrealism, minimalism, and more. The product catalog includes dining, lighting, table decor, cushions, tableware, macrame pouffes, wooden flask planters, wall art and more.
The product development is driven by ‘Art Lab’ that balances art, functionality, and contemporary living using data-driven consumer insight and trend analysis.
It is backed by a deep supply chain network present in most key art and manufacturing clusters across India, such as Moradabad, Khurja, Firozabad, and Jodhpur.
The Artment is EBITDA positive and is aiming to reach ₹100 crore ARR in the next six months.
Aditya Agarwal, founder & CEO, The Artment, said, “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes — enabling data-backed design launches and sharper consumer insights — while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”
Vinay Bansal, Founder & CEO, Inflection Point Ventures, said, “The home and Living sector in India was often overlooked by consumers in the past; however due to the increasing interest in the home and lifestyle decor segment, this sector is now seeing a huge demand amongst the Indian consumers. We have seen a shift towards more premiumization and self-expression, where people are ready to pay for higher quality, artisanal and aesthetic products. The Artment is perfectly positioned in the market, providing artistic, well-designed products and a premium experience to their customers at an affordable price point.”
