That Sassy Thing, a women-first sexual wellness brand, has ₹6 crore in its seed funding round led by Inflection Point Ventures (IPV).
The round also saw participation from Chandigarh Angels Network (CAN) and notable entrepreneurs and investors such as Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera) and Kirti Jangra (Animall Technologies).
The funds raised will be used to expand product offerings, strengthen brand and content, and scale distribution through new channels.
“Sexual wellness needs a rebrand. For too long, women have been ignored or objectified in this space. We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said Sachee Malhotra, Co-founder.
“The market is massive and deeply untapped. With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” said Himanshu Bhalla, Co-founder.
“As an investor, I believe women’s sexual wellness and education are among the most overlooked and underfunded areas in the consumer lifestyle space. That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that’s changing the way women engage with themselves. We’re proud to back their mission and help them scale this important movement,” said Vinay Bansal, Founder & CEO, Inflection Point Ventures.
Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, That Sassy Thing is a women-first sexual wellness brand. Their range of products—full body massagers, aloe-based lubricants, and intimate washes—combine safety, discretion, and thoughtful design.
Beyond products, the brand also provides free sex education through online masterclasses.
The brand claims to have grown 200% year-on-year and served over 50,000 customers across India. Products are available via their website and major quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart. They’ve also started retailing at select cafés in Delhi NCR—reflecting a cultural shift and rising acceptance.
