Terractive, a Mumbai-based lifestyle activewear brand has raised ₹8 crores in its pre-Series A funding round co-led by Fireside Ventures and DeVC (Matrix Partners).
The company plans to utilize the funds to accelerate fabric development and enhance product innovation.
“Our goal has always been to create innovative, high-quality apparel that blends comfort & performance, tailored to the needs of the modern Indian. We are thrilled to have Fireside Ventures and DeVC-Matrix Partners join us on our journey in India. This funding will empower us to expand our reach and continue pioneering in fabric technology for everyday movement,” said Raena Ambani and Rahee Ambani-Choksi, Co-Founders of Terractive.
Commenting on the investment, Shuchi Pandya, Principal at Fireside Ventures, said, “The activewear segment in India is poised for tremendous growth, and Terractive is a brand that stands out with its innovation-led approach. With a sharp focus on fabric innovation and customer-centric design, Terractive is positioned to revolutionize the activewear category. Raena and Rahee’s deep expertise and commitment to delivering products uniquely suited for Indian consumers make this an exciting partnership for us.”
Mohit Sadaani, Managing Director at DeVC, added, “At DeVC, our Collective was impressed with Raena and Rahee’s commitment to the customer and focus on innovation in the activewear segment at the fabric level. We were inspired by the deep love Terractive customers have for their products and were excited about the team’s potential to drive innovation and become an everyday wear brand for the discerning Indian customer.”
Founded in 2023 by Raena Ambani and Rahee Ambani-Choksi, Terractive redefines activewear by blending innovative fabric technology that merges comfort with performance.
Signature materials like TerraSoft, known for their cotton-like feel and anti-odour properties, and CoolKnit, crafted for a cooling effect and premium finish, highlight the brand’s focus on quality and style.
Terractive’s product line includes bestsellers like the TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts, catering to over 25,000 customers. Designed for modern consumers seeking versatile, premium-quality wear, the brand’s offerings are sweat-patch-free and anti-microbial.
