TCM Sports, a sports marketing company, announced the appointment of Nobel Dhingra as its new Chief Operating Officer (COO).
Nobel brings with him over 20 years of experience across sales, marketing, and category management with marquee brands such as Dabur Red, 7Up, Quaker Oats, and MakeMyTrip at renowned organisations including Dabur, Nestlé, PepsiCo, and MMT.
A graduate of FMS Delhi, Nobel also brings a passion for sports to the role. He played competitive youth cricket in Chandigarh alongside several prominent names and is an avid golfer with multiple corporate team victories under his belt.
Most recently, Nobel transitioned from leading marketing efforts for large-scale brands to driving strategy and business growth in the digital space at MakeMyTrip. In 2023, he co-founded Vansaar, a fast-growing health and personal care startup, where he played a pivotal role in establishing the brand from the ground up.
“We are thrilled to welcome Nobel Dhingra to the TCM family. His proven track record at marketing iconic brands, scaling digital businesses, and entrepreneurial acumen will be instrumental as we chart our next phase of growth and expand TCM’s global footprint His values and passion for sports mirror the very ethos of TCM,” said Lokesh Sharma, Managing Director, TCM Sports.
