TBWA\India, a trusted partner of TVS Motor Company (TVSM) since 2020, has now secured the creative mandate for all of the brand’s premium brands including TVS Apache, TVS Ronin, TVS Performance Gears as well as all associated sub-brands and community/brand experience programs.
This strategic move will bring together TVS’s extensive portfolio, which spans lifestyle, sport, and supersport motorcycles, as well as its rich racing legacy, into a unified brand narrative that resonates across global markets.
The newly consolidated approach will create a comprehensive story that blends TVS Motor’s historical dominance in racing with its vision of lifestyle motorcycles that speak to diverse consumer aspirations. This shift represents a significant opportunity for the brand to stand out with bold campaigns targeting passionate riders across various segments.
Vimal Sumbly, Head of Premium Business at TVS Motor, said, “Our collaboration with TBWAIndia has always been grounded in shared values of performance, innovation, and disruption. This consolidation reflects our commitment to the entire premium segment of TVS Motor, which includes lifestyle, sport, and super sport categories alongside our racing heritage. With TBWAIndia by our side, we aim to craft a powerful narrative that resonates with both seasoned riders and the next generation of motorcycling enthusiasts globally. This is the next chapter in our shared journey of excellence.”
Govind Pandey, CEO of TBWAIndia, said, “We are excited to extend our partnership with TVS Motor as we take on the challenge of consolidating its premium brands into one dynamic narrative. TVS Motor has a remarkable legacy in lifestyle and performance motorcycling, and this consolidation gives us the opportunity to create campaigns that not only celebrate their racing pedigree but also elevate the lifestyle aspect of their bikes on a global scale. With disruption at the core of our approach, we are eager to push creative boundaries and bring to life a brand experience that is bold, distinctive, and aligned with the aspirations of motorcyclists everywhere.”
