Tata Play Binge has strengthened its content lineup by onboarding Waves, the OTT platform from Prasar Bharati. The partnership brings user access to WAVES’ diverse content library.
WAVES offers 20,000+ hours of content in 12 Indian languages, including old classics and a range of contemporary shows. Additionally, WAVES also provides live streaming content and access to 35+ live TV channels, creating a seamless viewing experience that combines the familiarity of traditional television with the flexibility of OTT streaming.
Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, said, “Tata Play Binge was created to make OTT content more accessible to every Indian, and our partnership with Prasar Bharti is a meaningful step in that direction. WAVES brings a rich archive of culturally rooted, inclusive, and diverse programming, much of it is timeless content that deserves a renewed audience. We’re proud to be the first platform bringing this treasure trove of stories into Indian homes, reinforcing the power of streaming to connect, entertain, and empower communities across the country.”
Gaurav Dwivedi, CEO of Prasar Bharati, said, “WAVES was created to bring public service content into the digital age, to make it accessible and engaging for today’s audiences. This partnership with Tata Play Binge strengthens that vision. It brings together the credibility of Doordarshan with the reach and convenience of a modern streaming platform. Families, young viewers, and audiences across the country can now experience content that reflects our cultural depth and storytelling legacy, all in one place.”
