Swizzle, a Bengaluru-based clean-label beverage startup, has raised ₹2 crore in a seed funding round on Zee TV entrepreneurship show Ideabaaz.
The round was led by noted angel investors Sooraj Singh, CEO & Founder of Unibots, and Shaili Chopra, Founder of SheThePeople and Gytree.
The funds raised will be used to accelerate its expansion across high-velocity channels, strengthen its retail and HoReCa footprint, increase production capacity, and scale its team for the next phase of growth.
Swizzle is now set to deepen distribution across vending machines, quick commerce platforms, and mass retail. The startup is entering Hyderabad this quarter, while scaling HoReCa operations across Tier 1 cities, with a focus on national chains and premium restaurant groups.
Founded in 2019 by Vrinda Singhal and Deepender Singh, Swizzle is a clean-label beverage brand offering natural, preservative-free ready-to-drink mocktails made with real fruits and herbs, vegan, chemical-free, and crafted for a fresh mocktail-like experience. The brand is available across vending machines, HoReCa outlets, retail stores, and major e-commerce and quick-commerce platforms.
Swizzle’s product portfolio continues to differentiate itself through clean-label innovation. All beverages are made with real fruits and herbs, free from artificial flavours, colours, and chemicals. Upcoming launches include ₹30 PET bottles for wider affordability and Diet Desi Lemonade, a sub-20-calorie drink with no artificial sweeteners or stevia, a first in its category.
The brand’s growth roadmap for the next 12–18 months includes a sharp retail push, with targets to achieve 5,000 retail placements in Bangalore and Hyderabad and expand to 20,000+ outlets nationwide. Swizzle also aims to scale to 7,500 vending machines, 2,000+ HoReCa outlets, and launch across all major quick-commerce platforms with 1,500+ dark stores. Key HoReCa partnerships include Zomoz (70+ outlets) and Chalu Chinese (200+ outlets), with upcoming tie-ups with Wow Momo, CCD Express, and Barista.
To meet rising demand, Swizzle will upgrade its manufacturing capacity from 250 litres per day to 2,000 litres per day, enabling production of up to 40,000 cans per day.
The team will also expand to include team members across Sales, Operations, and Marketing.
Vrinda Singhal and Deepender Singh, Co-Founders, Swizzle, said, “This investment isn’t just capital, it’s validation of our belief that India deserves cleaner, better beverages. Ideabaaz gave us incredible visibility, and this round will help us scale across retail, quick commerce, and HoReCa while staying true to our clean-label philosophy.”
Investor Sooraj Singh, CEO & Founder of Unibots, said, “I chose to back Swizzle because it delivers exactly what today’s consumers want a genuinely good non-alcoholic drink. The team has cracked the balance of taste, health and convenience.”
Shaili Chopra, Founder of SheThePeople and Gytree, said, “My conviction in Swizzle comes from the product and the founders’ clarity. The taste, the clean ingredients, and the standout packaging make Swizzle ready to lead India’s better-for-you beverage movement.”
