For Real, an online factory outlet marketplace, has raised ₹3.2 crore in a pre-seed funding round from Titan Capital.
The fresh capital raised will be utilised to build and scale the company’s technology platform and drive early user adoption.
Founded in 2025 by Anurag Sheth and Mohit Sheth, For Real is building a dedicated online factory outlet marketplace that separates liquidation from primary commerce. The platform enables brands to liquidate excess inventory predictably and transparently, without impacting their core sales channels. For consumers, it offers a discovery-led value shopping experience focused on branded products rather than random discount-led browsing.
For Real is an organised off-price marketplace built to help brands liquidate excess inventory efficiently while protecting long-term brand equity. Designed as a dedicated channel separate from primary commerce, the platform enables legacy and D2C brands to clear unsold inventory in a structured and predictable manner.
For consumers, For Real offers access to premium brands at compelling prices through a discovery-led value shopping experience.
Titan Capital Spokesperson said, “We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, rather than short-term liquidation. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential.”
Anurag Sheth, CEO and Co-Founder, For Real, said, “For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels.”
Mohit Sheth, CTO and Co-Founder, For Real, said, “Value shopping in India has been broken for years; cluttered feeds, poor discovery, and experiences that make finding the right product at the right price harder than it should be. At For Real, we’re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey that translates into a superior customer experience.”
