Swiggy, an on-demand convenience platform, has received approval from the Ministry of Corporate Affairs (MCA) to establish Swiggy Sports, a wholly-owned subsidiary majorly dealing in sports and recreation.
Swiggy Sports was also announced when the company issued its July-September earnings report, mentioning that it had picked up a pickleball team in November 2023.
Swiggy Sports’s ventures will include ownership of sports teams, talent creation activities, event management, facility management, career services, and acquiring broadcasting and sponsorship rights. The company will further enhance sports events by innovative business models, indicating the commitment to the sports ecosystem.
In November 2023, Swiggy acquired Team Mumbai in the World Pickleball League (WPBL), a global franchise-based pickleball league. WPBL was co-founded by former tennis players Gaurav Natekar and Arati Ponnappa Natekar. WPBL is set to hold its inaugural season from January 24 to February 2, 2025.
