Swarovski, a designer, manufacturer and marketer of high-quality crystals, genuine gemstones and created stones, announced actor Rashmika Mandanna as its new Brand Ambassador for India.
With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said, “Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna said, “For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
