Swaraj Tractors, part of the Mahindra Group, announced the continuation of its partnership with MS Dhoni as brand ambassador. Since the announcement in June 2023, MS Dhoni’s association has strengthened Swaraj’s connection with the farming community.
The renewed partnership will feature MS Dhoni in upcoming campaigns showcasing Swaraj’s tractors, innovative features, and farmer-centric benefits, further strengthening the brand’s connection with its audience.
Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra, said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspire the next generation to adopt advanced mechanization solutions.”
MS Dhoni said, “Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”
