Stashfin, a digital lending and full-stack fintech platform, has appointed Nicole Fernandes as Lead – Corporate Communications & Public Relations.
In her new role, Fernandes will lead Stashfin’s end-to-end corporate communications mandate, spanning media relations, leadership positioning, brand narrative development, and stakeholder engagement.
Nicole Fernandes brings nearly a decade of experience across corporate communications, fintech PR, brand strategy, and editorial content, with a career that spans newsroom, agency leadership, consulting, and platform-side communications.
Most recently, she was associated with Madison World (Madison PR), where she spent close to four years as a Senior Account Manager, managing the PR mandate for the news channels sector. She has been involved in shaping long-term narrative frameworks for brands across different sectors.
Prior to joining Madison World, Fernandes served as Deputy Manager at Ketchum Sampark, where she worked closely with senior leadership teams, where she drived the strategic media engagement for clients in the financial services sector. She later led fintech-focused communications as Fintech PR Band Lead at Wizikey, operating at the intersection of media intelligence and public relations to support data-led storytelling and media positioning for digital-first financial brands. In this role, she partnered with digital-first financial brands to drive data-led PR strategies, strengthen share of voice, and align communication outcomes with business objectives in a competitive media environment.
She has also worked as a Public Relations Consultant, managing mandates across finance, food, hospitality, and corporate sectors, gaining hands-on experience in brand positioning, media outreach, and stakeholder communication across diverse industries.
She began her career as a New Media Sub-Editor with Deccan Chronicle Holdings, where she worked on digital news operations and editorial curation. She was also an integral part of Yahoo Finance as a Content Coordinator, focusing on finance and technology content in the initial part of her career.
At Stashfin, Fernandes is expected to play a key role in shaping the company’s corporate voice and leadership narrative, supporting conversations around responsible digital lending, technology-led trust, and financial inclusion, while ensuring alignment across earned media and brand touchpoints.
