Star Cement, a cement brand of Northeast India and a growing brand in West Bengal & Bihar, Thursday announced its partnership with Olympic medallist Mirabai Chanu. Mirabai Chanu, known for her global achievements, will star in Star Cement’s new TV commercial.
Mirabai Chanu’s inspiring journey from a Manipur village to Olympic success aligns with the brand’s values. She will now bring her story of determination and success to inspire and connect with audiences throughout the region. The campaign aims to promote a powerful message of building a stronger and brighter future together.
Pradeep Purohit, chief operating officer of Star Cement, expressed his enthusiasm about the collaboration said, “We are ecstatic to welcome Mirabai Chanu as the face of our new campaign. Her unwavering dedication, relentless perseverance, and inspiring success story perfectly align with the ethos of Star Cement. We believe that this partnership will not only elevate our brand image but also inspire millions across the region to strive for excellence in their own endeavours. Mirabai Chanu’s incredible journey from her roots in Manipur to achieving global recognition is nothing short of inspiring. Her story of resilience and triumph mirrors the values we uphold at Star Cement.”
Mirabai, reflecting on the association, said, “I am deeply honoured to be associated with Star Cement, a brand that symbolizes strength and reliability. Through this campaign, I aspire to motivate people to build their dreams with the same determination and hard work that has been the cornerstone of my journey. Together, we can construct a stronger and more resilient future.”
The partnership was facilitated by IOS Sports & Entertainment, which exclusively manages Mirabai. IOS is also the official marketing partner of the Indian Olympic Association.
The shoot of the TVC featuring Mirabai is already done and will be launched across multiple platforms in the coming weeks, reinforcing Star Cement’s steadfast commitment to quality and excellence. The campaign promises to be a celebration of resilience, determination, and the collective effort to build a brighter future.
