Shrachi Sports Entertainment Network (SSEN), a dedicated sports OTT platform, has officially placed its bid for the broadcasting rights of the FIFA World Cup 2026 and 2030 across India and the subcontinent.
The bid is approximately valued at $2 million (₹18-20 crores).
If awarded, SSEN intends to stream both tournaments entirely on a free-to-view basis. This model would ensure that millions of fans across India, Bangladesh, Sri Lanka, Bhutan, Nepal and the Maldives can watch the FIFA World Cup without subscription fees.
Tamal Ghosal, Chairman, Shrachi Sports, said, “The bid is more than a business move – it is a commitment to inclusivity and reshaping the future of football consumption in the region. By offering the FIFA World Cup streaming free to fans, we are democratising access to the game and laying the foundation for a long-term legacy that inspires generations.”
The network already streams marquee tournaments, including the Calcutta Football League and the I-League. In addition, SSEN is the first to stream the Women’s Bundesliga and the German Handball Bundesliga.
