SonyLIV, a digital streaming platform, has announced that Hyundai Motor India, Lufthansa and OnePlus have come on board as Co-Presenting Sponsors for Roland Garros 2025.
Dezerv, a modern wealth management platform, joins as Co-Powered by Sponsor.
The Partner Sponsors include a high-profile mix of global lifestyle and consumer brands Sansaar A D’Decor Brand, Disney Adventure (Disney Cruise Line) and GHA Discovery.
Sony LIV is set to deliver live coverage of the Roland Garros 2025 from 25th May to 08th June.
Ranjana Mangla, Head Ad Revenue, Sony LIV, said, “Round-the-year premium sports content and prestigious tournaments have been at the core of Sony LIV’s sports strategy since inception. It plays a critical role in engaging the affluent, premium-mass audience for our SVOD as well as AVOD audience. Roland Garros stands out as a legacy sporting event that presents a rare opportunity to align with a world-renowned property. It allows brands to connect with our annually subscribed audience in a high-engagement, high-attention, and premium viewing environment. Roland Garros attracts one of the most affluent audiences at scale, an essential segment of the addressable market for major advertising categories such as Auto, Banking, Finance, Insurance, Airlines, Tourism, Mobile Handsets, and Tech Products. Events of this stature go beyond mere viewership; they elevate brand prestige, enhance recall, and create meaningful resonance in a cluttered digital landscape. We are thrilled with the overwhelmingly positive response we’ve received from advertisers across categories for the upcoming tournament.”
Virat Khullar, AVP & Vertical Head Marketing, Hyundai Motors India, said, “At Hyundai, we believe in forging meaningful connections with our audiences through dynamic and engaging platforms. Our association with Sony LIV for Roland-Garros reflects our commitment to bringing premium sports experiences to discerning viewers. Tennis in India embodies the perfect blend of mass appeal and luxury, a philosophy that resonates deeply with Hyundai. This collaboration goes beyond sponsorship; it’s a testament to our dedication to sportsmanship and elevating the audience experience. We are excited about the potential to captivate tennis fans across regions and make this season truly memorable.”
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia, Pacific, Lufthansa Group, said, “Lufthansa is excited to partner with Sony LIV for the French Open, a prestigious event that strongly resonates with our discerning, premium audience. As a global brand synonymous with excellence and luxury, we see a natural synergy between the French Open’s world-class stature and the elevated experiences we strive to deliver. This partnership with Sony LIV not only strengthens our connection with sports enthusiasts in India but also reinforces our commitment to offering premium, meaningful experiences to travellers across the globe.”
