Solitario Diamonds, the premium lab-grown diamond brand, has announced a strategic partnership with YAAP Digital for a comprehensive brand and packaging refresh.
Ricky Vasandani, Co-Founder & CEO of Solitario, said, “From day one, our goal has been to challenge the conventions of the diamond industry, right from how diamonds are made to how they are experienced. This partnership with YAAP is a natural progression in our journey. Beyond refreshing our packaging and design, our larger aim is to reimagine how Solitario lives in the minds and hearts of our customers.”
Dr. Atul Hegde, Founder of YAAP, said, “More than a jewellery brand, Solitario is a testament to how luxury can evolve without losing its soul. At YAAP, we’re excited to partner with Vivek and Ricky to craft a new identity that’s as refined, responsible, and forward-looking as the diamonds they create. The goal is to make every interaction with Solitario feel elevated, intentional, and unforgettable.”
Dr. Vivek Anand Oberoi, Co-Founder of Solitario, said, “At its core, Solitario is about conscious luxury. The question for us, therefore, is about crafting beauty that doesn’t come at the cost of the planet. While this brand and package refresh is marked by a visual upgrade, it’s ultimately shaped by an emotional and ethical intent. We’re excited to work with YAAP to bring a new depth and distinction to what we stand for.”
Founded in 2022 by Ricky Vasandani and actor-entrepreneur Vivek Oberoi, Solitario is a lab-grown diamond luxury brand. From its first store in Pune, the brand has expanded its footprint to over 10 flagship stores in India and abroad, including Mumbai, Bangalore, Chennai, Lucknow, and Dubai.
Solitario recently secured a fresh round of funding at a ₹300 crore valuation, bringing on board strategic investor Gautam Budhrani, trustee of the Budhrani Knowledge Trust.
This follows a successful $3.6 million pre-IPO round earlier this year, backed by investors including Neeraj Gupta, Investi Global, and the Vicco Group. The capital is being channeled into retail expansion, inventory build-up, marketing, and digital scale-up as the brand targets over ₹200 crore in revenue for FY26.
