Snapchat has announced a strategic partnership with ROI Hunter, the world’s leading product performance management (PPM) platform, to provide e-commerce marketers with enhanced and actionable product insights.
Snap is the third ad platform integrated with ROI Hunter, alongside Meta and Google.
The partnership is set to deliver improved outcomes for businesses using Snapchat to engage its unique audience and drive action. With these new capabilities, Snapchat retailers will be better equipped to optimize their campaigns and make more data-driven decisions.
Through dynamic product advertising, the partnership will boost Snapchat’s performance for retailers in the UK, Saudi Arabia, United Arab Emirates, and Bahrain. Additionally, it seeks to position ROI Hunter and Snapchat for sustained revenue growth in the second half of 2024 and 2025 through improved product capabilities and innovation.
Ronan Harris, President of EMEA, Snap Inc. said, “We’re happy to be partnering with ROI Hunter, an innovator in product performance marketing. Together we will further enable retailers on Snapchat to make smarter decisions and optimise their campaigns. Across recent trials, we’ve seen strong improvements in performance, with clients already seeing greater return on ad spend.”
Karel Schindler, Founder & CEO, ROI Hunter, commented, “We’re very excited to partner with Snapchat. Their platform is at the forefront of reaching audiences around the world, and we look forward to working with them to strengthen the performance of their retail promotions. Using SKU-level performance data, we’ve driven substantial success during each initial trial with Snapchat retailers, and the road ahead offers numerous opportunities for continuing to advance that success.”
ROI Hunter, which manages over $2 billion in paid advertising spend, continues to solidify its position as a key player in the product performance management space with this latest partnership.
